From “On-Demand Services” to a Complete Multi-Vendor Marketplace Software & Event-Planning Ecosystem
Project Overview
Build a scalable base for advanced modules such as event-planning systems, venue finder, and referral rewards.
Centralize all payments, roles, and automation logic into a secure and extensible architecture.
Objectives
The project aimed to design a secure, bias-free day care center management software that encourages accountability across all stakeholders in early education.
The goals were to:
Create an intuitive service marketplace software where users can search, book, and pay for services in seconds.
Allow vendors to subscribe, list services, and manage bookings effortlessly.
Deliver a seamless flow for users—search → book → earn → redeem.
Our Role
(from MVP to enterprise event management)
Weptile led full-cycle design, engineering, and deployment—evolving an early idea into production-ready multi vendor marketplace software suitable for enterprise event management.
Key responsibilities
Product & data architecture for multi-vendor, multi-category scalability
UX/UI re-architecture for Admin / Vendor / User roles
Booking engine, payout distribution (Stripe Connect), refunds, and subscriptions
Memberships, rewards, referrals; venue and event modules
Performance tuning and high-availability ops for multi-region growth
Solution Highlights
Multi-Vendor Marketplace Core
Fresh AF was engineered as a modular multi-vendor marketplace software that can host multiple categories of professional service providers under one architecture.
Each vendor profile functions as a micro-business within the platform, containing:
Verified information such as business name, location, pricing, and years in operation.
Service categories and tags to improve search and filtering accuracy.
Availability calendars synchronized with the booking engine.
Built-in communication channels and analytics.
The admin panel allows platform owners to:
This structure makes the system flexible enough to scale from a single-category marketplace to a full enterprise event management environment that supports hundreds of vendor types.
Approve new vendors or modify listings.
Configure commission tiers and payout ratios.
Define new vendor types (e.g., venues, photographers, stylists) without altering the core code.
Smart Booking & Scheduling System
The booking layer was extended far beyond a standard calendar plug-in. It allows users to:
Search by service type, vendor rating, and location proximity.
Book instantly or submit a request for vendor approval (useful for high-value or date-sensitive events).
Combine multiple services within the same order, linking them to one event ID.
Receive automated email confirmations and reminder notifications via Brevo.
On the vendor side, the dashboard provides a structured log of every booking, showing payment status, date, and client notes. This structured approach ensures traceable records—essential for professional event reporting and compliance with vendor contracts.
Membership & Subscription Access
To sustain long-term engagement, Fresh AF incorporates tier-based memberships through MemberPress. Each tier grants specific privileges, such as:
Access to the event-planning dashboard and budgeting tools.
Priority listing in search results for vendors with premium plans.
Access to referral codes and affiliate commissions.
Member-only discounts on shop products or venue bookings.
Membership logic ties directly into Stripe Connect for payment automation, enabling vendors and customers to subscribe, renew, or upgrade without manual intervention.
Rewards & Referral Program
A built-in loyalty engine encourages both repeat bookings and organic growth.
Users earn points for each completed booking, review, or referral.
Points can be redeemed for discounts or physical products in the integrated shop.
Referral links and QR codes are tracked through a custom rewards API that records conversions and balances in real time.
Dashboards inside user accounts visualize accumulated points, redemption history, and referral performance.
This feature transforms the marketplace into an engagement ecosystem, where every transaction contributes to ongoing participation and retention.
Professional Event-Planning Suite
As the platform matured, Weptile extended its scope beyond booking into professional event planning software features.
Within this suite, users can:
Create, name, and categorize multiple events (e.g., weddings, conferences, birthdays).
Assign booked vendors to specific events and manage them collectively.
Upload relevant documents, photos, and checklists.
Define event goals, tasks, and budgets that sync with the booking and payment data.
Generate guest or vendor invitations automatically through integrated email templates.
This toolkit turns Fresh AF into a complete event-planning system rather than just a marketplace — allowing users to manage every stage of the event lifecycle inside a single platform.
Integrated Shop & Product Layer
A WooCommerce-based shop complements the marketplace and planning modules.
Products (such as merchandise or event materials) can be purchased using standard checkout or redeemed with rewards points.
The same Stripe Connect logic handles all payments, ensuring consistent reporting.
Shipping, returns, and tax handling operate through existing WooCommerce workflows but share the same analytics layer as service bookings.
By merging commerce and service management, Fresh AF provides a unified financial view across all revenue streams.
Technology Stack
(built for enterprise event management)
Core Platform
WordPress + WooCommerce
(stable CMS, product and order backbone)
Frontend
React components for live search, dashboards, and filters (SPA-like UX)
Vendor Management
Custom tiers, approvals, commissions, analytics
Memberships & Access
MemberPress (role logic, gated features, pricing rules)
Rewards & Referrals
Advanced Coupons + custom Rewards API (earn/redeem/track)
CI/CD & Monitoring
GitHub Actions, UptimeRobot (automated tests, deploys, uptime)
Booking Engine
Conditional flows, multi-service events, cancellations
Payments
Stripe Connect (split payouts, refunds, subscriptions) — PCI-compliant
Email & Invites
Confirmations, reminders, guest/vendor invites
Data & Performance
MySQL + Redis caching (query speed, queueing, sessions)
Hosting & Security
AWS Lightsail, Cloudflare CDN, full HTTPS/SSL, WAF/DDoS
Result: a robust foundation that behaves like all in one event management software—yet remains flexible for rapid vendor-type expansion.
Security & Compliance
Tokenized Stripe Connect payments (PCI scope minimized)
HTTPS/SSL everywhere, role-based permissions, GDPR-ready data policies
Plugin integrity checks, vulnerability scans, audit logging
Impact
After launch, Fresh AF provided a single operational backbone for both marketplace transactions and professional event coordination.
Platform owners no longer needed separate systems for vendor onboarding, booking, and communication.
Vendors could manage their profiles, schedules, and payments in one dashboard—reducing administrative overhead.
The booking engine’s structured data allowed admins to track activity trends and identify popular service categories for future development.
Operational Improvements
Customers experienced a smoother booking flow with immediate confirmations and transparent pricing.
The event-planning tools helped consolidate tasks, vendor communications, and budgets into one workspace—replacing spreadsheets or third-party planners.
Integrated rewards created a sense of continuity between transactions, encouraging re-engagement rather than one-time bookings.
User Experience
The modular design allows quick onboarding of new vendor types (venues, entertainers, florists) without major refactoring.
Stripe Connect’s automated payout logic proved reliable for high-volume use, confirming the system’s readiness for international scaling.
The hybrid WordPress + React structure provided a manageable admin experience for non-technical operators while maintaining responsive, app-like speed for end users.
Platform Scalability
Overall, Fresh AF evolved into a robust multi-vendor marketplace software and all-in-one event management platform, combining booking, membership, and planning functions into a single ecosystem that can support continuous feature growth.